Now is available the EGM Spain audience media report (2nd wave): newspapers, supplements, magazines, radio, TV, Film, Internet and Outdoor. The document includes graphs with all data from the period between October 2011 and May 2012. -> STUDY OF MEDIA – From October 2011 to May 2012...

  T he director Christopher Nolan concludes Batman trilogy with an expected film promises to be epic. Next to Nolan a star-studded cast, Christian Bale (Bruce Wayne / Batman), Anne Hathaway (Catwoman), Tom Hardy (Bane), Marion Cotillard (Miranda Tate) and Joseph Gordon-Levitt (John...

  Here you have a report about the development, habits and attitudes of Spanish Internet users in communities and social networking sites. This report has been made by ‘The Cocktail Analysis’ through its Observatory of Social Networks. Among the key findings of this study, emphasizes...

The world evolves very fast and advertising is a clear example of it. Digital technology has given us endless possibilities of getting our music projects or our products to all audiences. Everyone can become famous through the Net. Yes, even you who are reading this! For example, every minute...

Now is available the EGM Spain audience media report: newspapers, supplements, magazines, radio, TV, Film, Internet and Outdoor. The document includes graphs with all data from the period between April 2011 and March 2012. -> STUDY OF MEDIA – From April 2011 to March 2012 (Spanish...

It’s here the new ad for Volkswagen, presented yesterday at the Super Bowl. After the successful previous ad campaign with Darth Vader returns to give a wink to Star Wars. Do you like? Watch...

Now is available the EGM Spain audience media report: newspapers, supplements, magazines, radio, TV, Film, Internet and Outdoor. The document includes graphs with all data in the 3rd quarter of 2011, as well as the accumulated period between February and November. -> STUDY OF MEDIA –...

It’s surprising the reaction of the song “Ai Se Eu Te Pego” of the Brazilian performer Michel Teló. Before October 22nd, few people in Spain, less that you can be counted on the fingers of one hand, had ever heard it neither had seen the original video that at that time had...

Decide before you start, when you’re going to throw in the towel. Your product is not the product, your business model is the product. The only plan it is to learn as you go. Do not expect to be ready to begin. You do not need that money [yet]. The truth is out there [So go...

Below you will find an interesting video by Marty Frascogna, attorney specializing in intellectual property and global music industry, which explains a simple way why it is so important today a trademark for our band. What is it? Why do we need? How to get it? and the best … how to use...