As it is usual since 1992, during this month arrived the official announcement of Estrella Damm (“star” Damm, known beer brand in Spain). It will be repeated over and over again by mass media.

At the beginning, advertisements combined catchy melodies with video clips full of originality and special effects, but the last 3 years have changed to proposals more emotional and easies. These new proposal have showed through its characters love stories between girls and boys on the beach, and, obviously the beer.

Thanks to popular demand over Facebook, on this year the story is set in Mallorca.

The selected song is “You can not say no forever” composed in 2007 by the Swedish group Lacrosse in 2007.

As follows, you will see the extended video clip:

And lirics:


“You can’t say no forever”


There are still some things I’d like to say to you
Some things you should see
but since were not that close no more
I’m gonna have to let it be


Although it’s really annoying,
and is bugging me a lot
I’m just gonna be quiet,
and maybe you will work it out – but I doubt it


You cant say no forever, no no no,
sometimes you should let it slide, ah ah ah aaaah,
I know I’m not so clever, no no no no,
but you’re not the picky kind


Sometimes when I call you,
I just feel like hanging up
You’re not getting any older
and it never seems to stop


Now if I was you’re boyfriend/girlfriend,
I would tell you all of this
But since we’re not together
I’m not saying anything at all


You cant say no forever, no no no,
you have to let me in, ah ah ah aaaah,
You are really stubborn, no no no no,
but in the end I always win


Badadaaddadaddadaaaaaaa bada da ba da da


More info | Estrella Damm
More info | Lacrosse
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