Ai Se Eu Te Pego – Football and Music, Perfect Marketing
It’s surprising the reaction of the song “Ai Se Eu Te Pego” of the Brazilian performer Michel Teló. Before October 22nd, few people in Spain, less that you can be counted on the fingers of one hand, had ever heard it neither had seen the original video that at that time had around 33.000 visits.
And, what happenned on that date? So, Real Madrid football player Cristiano Ronaldo, CR7, celebrated one of his goals against Malaga CF Team dacing the coreography of this song. This dance with Ronaldo’s worldwide impact did the rest.
Only in one week, visits of Youtube of this song arrived to 33 milions (and still is increasing).
Even people in the clubs asks for the song as Cristiano Ronaldo’s song!
A video featuring a live performance by Michel Teló in a club full of beautiful girls who drool.
Perfect cocktail for marketing experts, catchy song, handsome and charming young singer, a live band, a full club, pretty girls, and as icing on the cake one of the most famous football players of the world dancing to your song after scoring a goal.
Michel, you should make a really good gift to Cristiano, because your song has become the main topic and most requested sond by the end of 2011. Congratulations!